Large aspects of our modern lives are subjected to brands. We recognise that brands can demand higher prices, enjoy better margins and higher levels of customer loyalty than their competitors. At Racar our designer and engineers understand the importance of building a brand is more than just logos, packaging and communications campaigns. Everything we do is being judged by the end user.
Designing for Existing Brands
Existing brands may be defined by heritage or strict guidelines. Racar understands the importance of remaining consistent with the core brand values without becoming intimidated or overly constrained by the brand legacy. Racar will design products to remain true to brand values whilst delivering innovation to support or extended the product life cycle. Racar has multidisciplinary designer and engineers, who can work with open minds and listen carefully to the wider team.
Building New Brands
The process starts with understanding the client, its products, the competition, marketplace and the target end users and consumers of the products. Racar uses a number of techniques and asks questions of the clients, external suppliers, customers and non-
With the brand and strategy defined, Racar can then support the client in the development of new products and work alongside strategic partners to help create a coherent and consistent brand.